InvestmentNews: More advisers selling insurance products

HSA proponents, however, attribute advisers’ lack of the use of HSA to their own limited access to the products.

“The challenge is that advisers will talk about HSAs and insurance, but they refer clients out,” said Eric Remjeske, president of Devenir Group LLC of Minneapolis. However, that can change if firms help provide advisers with access to the plans, so that they can sell directly to customers, he said.