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As HSAs continue to grow in popularity and the number of accounts steadily increases, financial institutions are starting to realize the full value of these accounts. However, as the HSA market becomes more competitive, providers must find new ways to differentiate themselves and provide value to their account holders. One way that institutions can help account holders take full advantage of their HSAs is to offer investments.

Devenir is excited to announce that we have partnered with the Centers for Medicare & Medicaid Services to supply info.HSAsearch.com, a powerful HSA provider search tool and comparison resource.

We are thrilled to announce that we will be rolling out this new HSA investment portal with our partners over the coming year!

Morningstar^® released its 2019 rendition of their Health Savings Account Landscape report, which evaluated 11 HSA providers based on their potential appeal to an individual looking to open an HSA.

While the portion of HSA account holders investing in their HSA is still relatively small, there have been significant efforts across the industry to increase HSA account holder engagement, including efforts to raise awareness about the availability of investment options. With this in mind, now is a great time to look at some behavioral roadblocks facing HSAs and HSA investments.